1984 Established Camden market outlet, selling vintage
1985/86 Opened first store in Portobello Road London. gained press coverage through the renowned stylist “Ray Petri” (Buffalo) Face, ID, Blitz, Sky magazines
1987 First collection – suave head. showed at “London collection” London. opened Soho store – London. radical chic collection
1988 Road trips to the states, buying dead-stock sneakers – shipping to Japan
1989 Old skool collection – American sportswear. numbered tops stadium jackets
1990 Dubbed new modernists by the press. Associated with Acid Jazz movement – introduced the suede trim "Yardie Cardie"
1991 Created the fifth circle trade show. catwalk in east London's Shoreditch market.
1992 Nominated new generation designer of the year
1993 Opened, new store in London's Covent Garden – nominated designer of the year
1994/95 Dubbed “new lads” by loaded magazine, produced duffer “sportswear” label, duffer infamous DS11 hoodie introduced
1996/97 Distribution in japan and over 200 doors worldwide
1998 Outerwear collection, polar fleece craze – European distribution
1999 Yogi shoe range introduced. Cuban collection, Cuban posters 1964 to 1975. Exporting to USA. FHM casual retailer of the year
2000 Palm Springs collection – open second-hand shop in Covent Garden – sports vintage label suiting range launched
2001 Opened Savile row shop – suiting, pink label launched – top end suiting. nominated street style category. presented British Export Award – by princess royal. runner up best store design for Savile row
2002 Dominated designer of the year GQ awards. offer full accessory range
2003 Launched collaboration with united arrows moved suiting line to covent garden British Columbia/Canada collection
2004 20 years – 20 ans collection without losing an once of credibility. collaboration with Clarks originals. Karrimor – New York Collective Faile
2005 Spring summer surf collection. duffer takes license for beano comic. Preppy collection
2006 Celebrating Englishness – shield collection, sports collection. duffer signs major licence deal in japan with Itochu 40 shops in five years
2007/08 Updated label. launched duffer daps sneaker line in Japan
2009 Refinansed by JD PLC. launched sports lifestyle collection exclusive to JD and Scotts stores
2010 Building on our heritage , the brand goes from strength to strength.
2011 Launched the duffer archive label.
2012 Accessories added to lifestyle collection.
2013 Duffer Japan launched in Europe. Showing in Tokyo , Berlin, London.
2014 Duffer signs major license in Hong Kong and Korea