1984 Established Camden market outlet, selling vintage

1985/86 Opened first store in Portobello Road London. gained press coverage  through the renowned stylist “Ray Petri” (Buffalo) Face, ID, Blitz, Sky magazines

1987 First collection – suave head. showed at “London collection” London. opened Soho store – London. radical chic collection

1988 Road trips to the states, buying dead-stock sneakers – shipping to Japan

1989 Old skool collection – American sportswear. numbered tops stadium jackets

1990 Dubbed new modernists by the press. Associated with Acid Jazz movement – introduced the suede trim "Yardie Cardie"

1991 Created the fifth circle trade show. catwalk in east London's Shoreditch market.

1992 Nominated new generation designer of the year

1993 Opened, new store in London's Covent Garden – nominated designer of the year

1994/95 Dubbed “new lads” by loaded magazine, produced duffer “sportswear” label, duffer infamous DS11 hoodie introduced

1996/97 Distribution in japan and over 200 doors worldwide

1998 Outerwear collection, polar fleece craze – European distribution

1999 Yogi shoe range introduced. Cuban collection, Cuban posters 1964 to 1975. Exporting to USA. FHM casual retailer of the year

2000 Palm Springs collection – open second-hand shop in Covent Garden – sports vintage label suiting range launched

2001 Opened Savile row shop – suiting, pink label launched – top end suiting. nominated street style category. presented British Export   Award – by princess royal. runner up best store design for Savile row       

2002 Dominated designer of the year GQ awards. offer full accessory range

2003 Launched collaboration with united arrows moved suiting line to covent garden British Columbia/Canada collection

2004 20 years – 20 ans collection without losing an once of credibility. collaboration with Clarks originals. Karrimor – New York Collective Faile

2005 Spring summer surf collection. duffer takes license for beano comic. Preppy collection

2006 Celebrating Englishness – shield collection, sports collection. duffer signs major licence deal in japan with Itochu 40 shops in five years

2007/08 Updated label. launched duffer daps sneaker line in Japan

2009 Refinansed by JD PLC. launched sports lifestyle collection exclusive to JD and Scotts stores

2010 Building on our heritage , the brand goes from strength to strength.

2011 Launched the duffer archive label.

2012 Accessories added to lifestyle collection.

2013 Duffer Japan launched in Europe. Showing in Tokyo , Berlin, London.

2014 Duffer signs major license in Hong Kong and Korea